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Data science infographic9/28/2023 ![]() ![]() When we look at an infographic, the information we take in moves from our iconic memory, i.e. Iconic memory, as it’s referred to, is short-lasting but it helps the brain quickly sort the information being seen. Sensory memory refers to the five senses – sight, smell, touch, hear and taste – and it’s sight which is paramount when it comes to infographic design. The brain uses three sorts of memory to experience, absorb and store the information it receives as we go about our day-to-day lives. To start with we need to understand a bit of biology and chemistry. Non Wood How our brains work when reading an infographic “Effective infographic designs are much more likely to create interest, and are more successfully shared on social media and other channels.” By applying this knowledge correctly, designers can create more effective infographics because they give our brains the optimum conditions to process and understand the data quickly and correctly. ![]() ![]() A key factor in producing an effective infographic is how much understanding the designer has about how the brain functions and how we process and store information about the world around us. The process of unravelling reams of data and creating a visual narrative that tells the story uncovered by the research is really satisfying.ĭesigning an infographic isn’t merely ‘making data attractive’. We love the challenge of using our knowledge of how the brain works and the design principles that stimulate it to solve the problem of presenting complex information so that it becomes more easily digestible and more memorable. ![]()
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